A product’s carbon footprint can be as important as a food item’s nutritional content in the growing eco-conscious consumer market. New carbon label systems show customers the amount of carbon emitted while creating the product; and brand experts expect it to be an important aspect of which products customers choose.
About 25 years ago, food packaging began displaying nutritional metrics. Since then, it’s become common practice to check our food’s calorie, fat, sugar, salt, etc., content before putting them in our shopping cart.
These simple and easy to understand measurement metrics have transformed how customers perceive and interact with their food, particularly with their nutritional goals in mind. Australia’s own health star rating system was an easy way to help shoppers determine and compare the health benefits of two items at a glance. Now carbon labels on cleaning products may become the new norm, with a similar effect.
Manufacturers across all industries are taking strides to improve their sustainability. Customer interest is heavily focused on the preservation of the world. Carbon labels on cleaning products may separate brands that are striving for sustainability from those that aren’t.
Already we’ve seen a rise of eco-friendly products making their way onto the market, offering a greener alternative to other chemical products. Now experts are predicting that it may affect how well an item sells.
A spokesperson for Unilever, manufacturers of Dove Soap, said in a report with the Wall Street Journal that brands that were perceived as sustainable have grown faster than those that weren’t.
In the past couple of years, several other companies have started putting carbon labels on their products. Beauty brand Cocokind has begun putting ethics and carbon labels on the back of their products, similar to ingredient tables of food items. Several food companies have also implemented a similar metric like Country Crock Butter and Just Salad.
Toiletries, soap and cosmetic companies L’Oreal and Dove both are trailblazing to have carbon labels across their range. Dove hopes to introduce carbon footprint details on all 70,000 products.
But is it worth all of this hassle for something not actually in the product? Well, yes. Consumers are showing more and more that they value environmentalist products or products that don’t damage our ecosystem. Nine in 10 Australians will opt for a product that has less of an environmental impact than another similar item. Putting carbon labels on cleaning products shows that the brand understands and upholds the values of its clientele.
Still, there are some challenges along the way. As of yet, there is no standardised measurement to substantiate the carbon emissions of a product. There are several smaller programs and proposed programs, but none have been universally accepted by corporations or governments. There are however many labels that brands can take advantage of today.
If you want to start utilising eco-friendly commercial cleaning products, Allets Online stocks a range of environmentally safe chemical substitutes. Check out our online store; we can deliver Australia wide.